Privacy Policy

By accessing, visiting, submitting any information to or otherwise using, any of its webpages, subdomains or features (collectively “”) you are accepting the practices described in this Privacy Policy, as well as our Terms and Conditions of Use located at the URL /terms-of-service/ (the “Terms of Use”). For purposes of this Head First Privacy Policy, the terms “we”, “us” or “our” means On Rite Co. Inc., a Florida corporation, and any and all entities that control, are controlled by or are affiliated or under common control with On Rite Co. Inc.

We take your privacy very seriously and we work hard to earn your trust. We have therefore published this Privacy Policy to help you understand how we collect and use your personal information.

1. Collection of Personally Identifiable Information. The supplying of any information by you to us is voluntary on your part. You have the right to withdraw your consent in accordance with the terms of this Privacy Policy and the Terms and Conditions of Use, however, your withdrawal of consent will not be retroactive.

If you have any hesitation about providing information to us or about having such information displayed on or otherwise used in any manner permitted in this Privacy Policy or in the Terms and Conditions of Use, you should not submit such information to us and should not use

Some features of require you to provide “personally identifiable information”. Personally identifiable information generally includes information that could be used to determine your identity, such as your name, address, phone number, email address, birth date, among other types of information. The following are some examples of situations in which we may collect personally identifiable information from you:

(a) Registration. When you register with us, we may ask you to provide personally identifiable information, such as your email address, and a password chosen by you.

(b) Profile Information. Once you register with us you may provide additional information about yourself in the Profile section, for example: city, state, zip code and questions regarding your hair loss.

(c) Use of Forums. If you choose to transmit, submit, or post information through any Forum available on, we may collect the information you so provide.

(d) Forms. We may collect personally identifiable information from you if you choose to fill out any form, profile, or survey on

(e) Correspondence. If you send us personal correspondence, whether as emails, letters, or otherwise, or if other users or third parties send us correspondence about your activities or postings on, we may choose to collect such information about you.

(f) Other Sources. We may receive and collect information about you from other sources, such as instant messaging services, blogs, newspapers, other users of our products and services, and our affiliates or business associates. is neither intended for nor designed to be used by anyone who is less than 18 years of age. You represent that you are at least 18 years of age. We do not collect personally identifiable information from anyone we actually know is a minor under the age of 13. If we receive a complaint which states that a user is under 13 years of age, we will comply with the requirements of the Children’s Online Privacy Protection Act of 1998 (“COPPA”). .

2. Use of Personally Identifiable Information. We may use your personally identifiable information as follows:

(a) to fulfill your requests for certain products and services;

(b) to contact you and deliver information to you, such as administrative notices, offerings, or other communications relative to your use of;

(c) to provide you with information about products, seminars, services, events, or other information offered by us or others;

(d) to analyze website usage, conduct market research, improve marketing and promotional efforts, and improve and customize our Content, layout, products and services;

(e) to provide customer support, and to troubleshoot and resolve problems and disputes;

(f) for trying to detect and protect against error, fraud, or other criminal activity, enforcing our Terms and Conditions of Use, other internal purposes, or as otherwise described to you at the time of collection of such information; and

(g) as otherwise set forth in this Privacy Policy from time to time.

You expressly agree to our use of your personally identifiable information as set forth in this Privacy Policy and the Terms and Conditions of Use.

3. Disclosure of Personally Identifiable Information. The following describes some of the ways that your personally identifiable information may be disclosed:

(a) Forums. Any information that you place or submit to be placed within any Forum, blog, or chat room on may be disclosed to the public.

(b) Advertisers. We may aggregate personally identifiable information and disclose that information in a non-personally identifiable manner to advertisers and other third parties for their marketing and promotional purposes.

(c) External Service Providers. There may be a number of separate services offered on by third parties who we refer to as external service providers, and which services may be complimentary to your use of We may provide your personally identifiable information to an external service provider with your consent. To prevent disclosure of your personally identifiable information to an external service provider, you may decline such consent or simply not use their services.

Note however, that if you choose to use the services of, or to disclose information to, an external service provider, then the external service provider’s use of your information is governed by that external service provider’s privacy policy. You should always evaluate the practices of external service providers before deciding whether or not to use their services.

Notwithstanding the foregoing, we reserve the right (and you authorize us) to share or disclose your personally identifiable information in the event we determine, in our sole discretion, that a disclosure is necessary to identify or contact you, or to bring a legal action, including legal actions against you, if:

(i) you are, or may be, violating this Privacy Policy or our Terms and Conditions of Use;

(ii) you are or may be interfering with another person’s or entity’s rights or property, including but not limited to, our rights or property;

(iii) you are or may be violating any applicable law, rule, or regulation;

(iv) we have a good faith belief that disclosure is necessary or required by any applicable law, rule, or regulation;

(v) disclosure is requested by authorities in the event of any act of terrorism or instance of local, regional, or national emergency;

(vi) we have a good faith belief that it is necessary to comply with a court order, ongoing judicial proceeding, subpoena, or other legal process or request to Head First, brought in any country throughout the world, or to exercise our legal rights or defend against legal claims.

Personally identifiable information and other information collected from you may also be transferred to a third party as a result of a sale, acquisition, merger, other transfer, reorganization, or bankruptcy (a “Transfer”) involving us or our affiliates. We specifically reserve the right to transfer personally identifiable information (and any other information) collected from you, whether through or otherwise, or any of its databases, together with any personally identifiable or other information contained therein, to a third party in connection with a Transfer, and nothing in this Privacy Policy is intended to nor may be construed or operate so as to interfere with our ability to Transfer all or part of our business or assets (including to an affiliate or independent third party at any time, for any purpose, without any limitation whatsoever.

Although we use security measures to keep your personally identifiable information anonymous, no security measure is perfect or impenetrable. We cannot ensure that all of your private communications on or through and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Policy. By way of example, but not limitation, we may be forced to disclose personally identifiable information to the government or to third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications. Therefore, notwithstanding anything to the contrary within this Privacy Policy, the Terms of Use or elsewhere on, your use of is at your own risk, and we do not promise, and you should not expect, that your personally identifiable information or private communications will always remain private.

4. Changes to Personally Identifiable Information and User Preferences. You can review the personally identifiable information you have provided to us and make changes to that information, or to the settings for your account, including your email and contact preferences, by logging into your account on Note however that even after your request for a change is processed we may for a time retain the prior residual information about you in back-up and/or archival copies of our database.

You can close your account and opt out of our use of your personally identifiable information by emailing to This e-mail address is being protected from spambots. You need JavaScript enabled to view it . We will remove your name and other personally identifiable information from our publicly viewable database. We may in our discretion retain certain data about or provided by you if we believe it may be necessary to prevent fraud or future abuse, or for legitimate business purposes such as analysis of aggregated, non-personally identifiable data, account recovery, or if required by law. To request that we close your account and remove your information from you must send your request to This e-mail address is being protected from spambots. You need JavaScript enabled to view it using an email account that you have registered with us under your name. You will receive a response to such request usually within 3 business days.

After we process your opt out request, we will stop using your personally identifiable information. Note however, that after you opt out of our use of your personally identifiable information, third parties may nonetheless continue to use personally identifiable information that may be in their possession and you may still receive offers from third parties. You must contact such third parties directly in order to opt out of their use of your personally identifiable information. We are not responsible for any third party’s use, or failure to stop using, your personally identifiable information.

5. Network Advertising. We may use third party advertising companies for marketing, advertising, and promotional purposes, and to serve advertisements to you. Using third party advertising companies helps us, and third party advertisers, better determine which advertisements or Content to serve to you. For example, third party advertisers may use information regarding your visits to and other websites in order to provide advertisements about goods and services that third party advertisers believe will be of interest to you.

The types of information that may be collected by third party advertising companies include the following:

(a) the type of internet browser you use;

(b) the type of computer operating system you use;

(c) the domain name of a website you visit, as well as information related to websites and web pages you are viewing when an advertisement is requested;

(d) whether or not you visit specific pages of or other websites;

(e) the location of your internet service provider’s point of presence;

(f) the date and time of a visit to a website;

(g) search keywords passed from another server;

(h) the number of times you have clicked on an advertisement; and

(i) other interactions between you and a website.

6. Emails and Newsletters. We may from time to time provide you with information or advertisements regarding a variety of topics, through the use of newsletters or other email communications. Your initial selection regarding the types of information, topics, newsletters or other email communications you may be interest in receiving is made during the registration process, however you can opt into or out of any of these email services by utilizing our Opt in/ Opt out procedure.

If you choose to use to send someone information from our website (such as an email or newsletter) we will ask for that person’s email address and will send an email with the information requested by the sender. We do not use the recipient’s email address for anything other than the intended use. Nor do we store the recipient email address except in cases when the recipient requests that we include them in future communications.

We may use information we collect from you to provide you with newsletters, alerts, special offers, promotional offers or market research surveys by email, and we may maintain separate email lists for different purposes. If you wish to end your email subscription from a particular list, you need to follow the instructions at the end of each email message to unsubscribe, or “opt out”, from the particular list. Our opt out or unsubscribe process impacts only the future delivery of electronic mailings disseminated by us on our own behalf. You may still receive electronic mailings sent on behalf of third parties and your personally identifiable information may still be shared with third parties for use in offline marketing and data appends including email appends.

You should note that opting out or unsubscribing from our electronic mailings will not automatically unsubscribe your information from any third party business associate or licensee of such data. Such third parties maintain separate databases and therefore you will need to unsubscribe from each source individually, if you so desire. This allows you the freedom to pick and choose which subscriptions to maintain and which to discontinue.

Content of Email Messages. In certain commercial email messages sent by us, an Advertiser’s name will appear in the “From” line but hitting the “Reply:” button will cause a reply email to be sent to us. The “Subject:” line of our email messages will usually contain a line provided from the Advertiser to us.

Solicited Email. We only send email to individuals who have agreed on to receive email from us or to persons who have agreed on a third party website to receive email from third parties. As such we do not send unsolicited email messages.

Targeted Advertising. We may use information we collect from you to target advertising to you and may attempt to show you advertising for products and services in which we believe you may have an interest based upon the information we have collected from you. We may in our discretion target advertising by using email, direct mail, telephones, cell phones and other means of communication to provide promotional offers.

Telemarketing. We may use personally identifiable information to advertise directly or indirectly to individuals using direct mail marketing or telemarketing using telephones and cell phones. By registering with and using, you acknowledge that: (i) the processing of your personally identifiable information may involve the transfer of such information from within the European Economic Area (EEA) to countries outside the EEA whose data protection regulation may not be as stringent as that within the European Union; and we may use your personally identifiable information to provide the services you have requested, including services that display customized content and advertising.

Wireless Addresses. If the email address you provide to us is a wireless email address, you agree to receive messages at such address from us or our business associates (unless and until you have elected not to receive such messages by following the instructions in the Unsubscribe portion of this Privacy Policy). You understand that your wireless carrier’s standard rates apply to these messages.

Short Message Service. We may make available a service through which you may receive messages on your wireless device via short message service (“SMS Service”). Data obtained from you in connection with such SMS Service may include your name, address, cell phone number, your provider’s name, and the data, time and content of your messages. You represent that you are 18 years of age and the owner or authorized user of the wireless device on which messages will be received, and that you are authorized to approve the applicable charges. In addition to any fee of which you are notified, your provider’s standard messages rates apply to our confirmation and all subsequent SMS correspondence. All charges are billed by and payable to your mobile service provider. We will not be liable for any delays in the receipt of any SMS messages, and delivery is subject to effective transmission from your network operator. SMS Message Services are provided on an AS-IS basis. We may also obtain the date, time and content of your messages in the course of your use of the SMS Service. We will use the information we obtain in connection with our SMS Service (if any) in accordance with this Privacy Policy. If fees are charged to your wireless account invoice, we may provide your carrier with your applicable information in connection therewith. Your wireless carrier and other service providers may also collect data about your wireless device usage, and their practices are governed by their own policies.

You acknowledge that the SMS Services provided via wireless systems which use radios (and other means) to transmit communications over complex networks. We do not guarantee that your use of the SMS Service will be private or secure, and we are not liable to you for any lack of privacy or security you may experience. You are fully responsible for taking precautions and providing security measures best suited for your situation and intended use of the SMS Service. We may also access the content of your account and wireless account with your carrier for the purpose of identifying and resolving technical problems and service related complaints.

You may remove your information from our database. If you remove your information from our database it will no longer be used by us for secondary purposes, disclosing to third parties or used by us to send promotional correspondence to you. You may remove your information by sending a request in writing via email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by sending “Stop”, “End”, “Quit”, to the SMS text message you have received from us.

7. Can-Spam Compliance. We send only verified, double opt in emails, specifically requested by our subscribers. We are compliant with the Controlling the Assault of Non-Solicited Pornography and Marketing of Act of 2003.

8. Our Use of Cookies and Web Beacons. Like most websites, uses Cookies and web log files to track site usage. “Cookies” are alphanumeric identifiers in the form of text files that are inserted and stored by your web browser on your computer’s hard drive. We, our external service providers, internal service providers, and third party advertising companies, may set and may access Cookies on your computer in order to track and store preferential information about you. We and our external service providers, internal service providers, and third party advertising companies, gather anonymous information about you through Cookie technology on the aggregate level. We use both “session” Cookies and persistent Cookies on our website to help us provide you with a more personalized experience. For example, a third party advertising company may assign a Cookie (and a web beacon described below) to you, in order to limit the amount of times you see a particular advertisement, or to help better determine which advertisements to serve to you.

A “persistent” Cookie is set once you’ve logged into your account. The next time you visit, the persistent Cookie will allow us to recognize you as an existing registered user. In order to access or change any of your private information (for example, a credit card number) or to send a message to another user, however, you must log in securely again with your password regardless of whether your computer contains your persistent Cookie. Furthermore, if you log out of the website, you will need to reenter your password the next time you visit in order to log in to your account.

“Session” Cookies are used to identify a particular visit to Session Cookies expire when, or a short period of time after, you close your web browser.

We use Cookies to improve the quality of our Services by storing user preferences and tracking user trends. In the course of serving advertisements or improving services to our users, we may allow authorized third parties to place or recognize a unique Cookie on your browser. Information provided to third parties through such Cookies may provide general segment information (such as your geographic location, your area of practice, information about your professional or educational background) to enhance customization of your user experience on Most browsers are initially set up to accept Cookies, however you can usually reset your browser to refuse Cookies or to indicate when a Cookie is being sent. If your browser does not allow Cookies or if you opt to refuse all Cookies, you may not be able to use the or some parts thereof.

“Web Beacons”, also called pixel tags, single pixel (1 X 1) or clear gifs, are electronic images which allow a website to access Cookies and help track marketing campaigns and general usage patterns of visitors to websites. Web Beacons can recognize certain types of information, such as Cookie numbers, time and date of a page view, and a description of the page where the Web Beacon is placed. We may use Web Beacons to count users and recognize users through Cookies. Access to Cookies helps us personalize your experience when you visit

We may include Web Beacons in html formatted email messages that we or our affiliates or agents send. Including Web Beacons in email messages helps us determine your interest in, and the effectiveness of, such emails.

We may use Web Beacons externally. For example, we may report aggregate information about users, such as demographic and usage information, to third parties.

We may include other companies’ Web Beacons within For example, we may allow other companies, called ad networks, to serve advertisements to users of Ad networks include third party ad servers, ad agencies, ad technology vendors, and research firms. Although we may target some ads to users that fit a certain general profile, we do not use personally identifiable information to target ads.

To deliver these ads properly, we may include a Web Beacon from these ad networks within pages served by so the networks may provide anonymous, aggregated, auditing, research and reporting for advertisers as well as for the purpose of targeting ads to you while you visit other websites. Because your web browser must request these advertisements and Web Beacons from the ad networks’ servers, these companies can view, edit, or set their own Cookies, just as if you had requested a webpage from their site.

These general targets may also be used by ad networks to display targeted ads on other websites as a substitute for random, irrelevant advertisements.

You may opt out of use of Web Beacons in the pages that you view, and of placement of a Cookie by ad networks in your browser. If you opt out you may loose the potential benefit of receiving ads that are more targeted to your interests which, in turn, may limit your ability to fully realize the benefits of

9. Log Files, IP Addresses, and Information About Your Computer. We gather and use certain information automatically and store it in log files. When you visit we automatically receive the URL of the site from which you came and the site to which you are going when you leave We also receive the internet protocol (IP) address of your computer (or of the proxy server you use to access the worldwide web), your computer operating system, and type of web browser you are using, email patterns, as well as the name of your internet service provider (ISP). This information is used to analyze overall trends to help us improve our Services. The linkage between your IP address and your personally identifiable information is not shared with third parties without your permission or except when otherwise required by law.

10. Security. We use industry standard security measures to protect your information. However, in the unlikely event that an unauthorized third party compromises our security measures, we will not be responsible for any damages directly or indirectly caused by an unauthorized third party’s ability to view, use or disseminate such information.

11. Links to Other Websites. We may include links on to third party websites. Such links are not an endorsement by us of those websites or of any products or services offered on or through such websites. Third party websites may have different privacy policies and we are not responsible for the privacy practices of those third party websites. If you click on a link to a third party website, we encourage you to check the privacy policy of that website inasmuch as it may differ substantially from that of this Privacy Policy.

12. Changes to This Privacy Policy. We reserve the right at all times to update, amend, or change this Privacy Policy or any part thereof at any time in our sole and absolute discretion and without notice. Updates to this Privacy Policy will be posted here. Information we collect from you online is subject only to our most current Privacy Policy. You are encouraged to revisit this Privacy Policy from time to time in order to review any changes that have been made. Our last update was 11/5/09. Your continued access and use of following our posting of any such changes shall automatically be deemed your acceptance of those changes.

13. Governing Law; Arbitration. This Privacy Policy shall be governed by and construed in accordance with the internal laws of the state of Florida without regard for principles of conflicts of laws. Any civil action, claim, dispute, or proceeding arising out of, or relating to, this Privacy Policy shall be referred to final and binding arbitration before a single arbitrator under the Commercial Arbitration Rules of the American Arbitration Association in Broward County, Florida. You and we shall select the arbitrator and if you and we are unable to reach agreement on selection of the arbitrator within 30 days after the notice of arbitration is served, then the American Arbitration Association shall select the arbitrator. The arbitration shall not commence until the party requesting it has deposited $1,000.00 with the arbitrator as a retainer for the arbitrator’s fees and costs. The party requesting arbitration shall advance such sums as are required from time to time by the arbitrator to pay the arbitrator’s fees and costs until the prevailing party is determined or the parties have agreed in writing to an alternate allocation of fees and costs.

Judgment upon on any award rendered by the arbitrator shall be final, binding, and conclusive upon you and us and your and our respective administrators, executors, legal representatives, successors and assigns, and may be entered in any court of competent jurisdiction. Notwithstanding the immediately preceding sentence, in no event shall either you or we be entitled to punitive, special, indirect, or consequential damages, and both you and we hereby waive respective rights to any punitive, special, indirect, or consequential damages, including but not limited to, damages from a loss of profit, revenue, or business. The provisions of the Terms of Use, including but not limited to, disclaimers of warranty limitation of liability and indemnification apply to this Privacy Policy.

14. California Residents/Privacy Rights. Companies that collect personally identifiable information from California residents and disclose such information to third parties (including affiliated entities) for marketing purposes must, in response to a request by a consumer, either: (1) provide a list detailing the categories of information shared and the entities to which such information was provided; or (2) provide a mechanism by which a consumer may opt out of having their information shared with third parties. We have elected the second option and therefore you may request that our personally identifiable information not be shared with third parties by sending your request, including your name, email address and postal address to: This e-mail address is being protected from spambots. You need JavaScript enabled to view it depending who it is or by mail to California Privacy Information, c/o Head First, 5200 NW 33rd Avenue | Suite 100 | Fort Lauderdale, FL 33309. In accordance with California Civil Code Section 1789.3, California resident users are entitled to know that they may file grievances and complaints with California Department of Consumer Affairs, 400 R Street, Suite 1080, Sacramento, CA 95814; or by phone at 916-445-1254 or 800-952-5210; or by email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

15. Questions/Complaints/Comments. You may direct any questions, complaints or comments concerning this Privacy Policy to us at the following addresses:

Mailing Address:
5200 NW 33rd Avenue | Suite 100
Fort Lauderdale, FL 33309